The Bahamas Ministry of Tourism & Aviation has teamed up with Rock ‘n’ Roll Grammy Award winner, Lenny Kravitz to star in their new tourism campaign.

Fly Away, a reproduction of Lenny Kravitz’s 1998 hit, was released in New York on Thursday at the unconventional Public Hotels to a host of local and international media.

The Fly Away campaign features tourists and Kravitz enjoying the crystal clear  waters, bonefishing, snorkelling and a variety of activities throughout the Islands of The Bahamas.

Kravitz, who participated in a panel discussion with the Director General of Tourism, for the Bahamas, Joy Jibrilu and the Minister of Tourism & Aviation, The Honourable Dionisio D’Aguilar during the launch in NYC said, “what excites me most about this new campaign is the honour to represent my country.”

Bahamas Tourism