The sixth annual Pure Silk Bahamas LPGA Classic proved a tremendous success and organisers are thrilled with the response from this year’s event, which attracted local and international fans and sponsors,
more than in previous years.
Tournament Director Jeff Raedle of Global Golf Management said the international golf superstars brought hundreds of followers this year. “Every year we expand on the previous. As a result, this being our sixth year has been the best in terms of local participation and sponsorship. Our international visitors and sponsors are at an all time high. We feel that it is something that is growing each year.”
The event took place on Ocean Club Golf Course 22-28 January, with 108 of the world’s best golfers competing for the coveted title.
The tournament was broadcast live to over 150 countries on the Golf Channel. The golf channel has an incredible broadcast and following. “There were aerial shots not only of Paradise Island, but other islands as well. It’s a wonderful tourist destination in general and from the sports and golf component, which is very impactful,” Raedle said.
The Ministry of Tourism and Aviation is a major sponsor of the event, and Minister of Tourism and Aviation Dionisio D’Aguilar boasted about the great marketing benefits. “This is a wonderful event that gets lots of hours on the Golf Channel and shows the beauty of The Bahamas. What we try to do through the sponsorship of these golf events is to really get out into the world of golf that The Bahamas is an excellent golfing destination,” he said.
“Those who play golf come from a high demographic of high net worth individuals. Most of our hotel inventory is relatively expensive and so we need to attract persons from that demographic and so what is better than coming to The Bahamas, staying in a lovely resort like Atlantis and doing a round of golf on this exceptional golf course at this incredible setting – it’s just a win-win for all.”
“The Ministry of Tourism and Aviation is anxious to support events that bring large amounts of visitors to our country and engage in marketing our destination. We couldn’t advertise enough in the United States to get the visibility that we are getting now and so it is all-around a good event and hopefully it continues. Once the economics makes sense, we will continue to have events like these in The Bahamas,” the minister added.
The Bahamas LPGA Pure Silk Classic also reached out to the community getting volunteers from different organizations and hosting two Kids Clinics –one with RBC (Royal Bank of Canada) and one with the Bahamas Golf Federation. The event also hosted a Kids Zone at the Ocean Club.
At the end of the tournament, American Brittany Lincicome successfully defended her title taking home the top prize of $210,000.
Source: The Bahamas Ministry of Tourism and Aviation