The Bahamas Aggressively Promotes The Destination in Japan

The Islands of The BahamasThe Bahamas Ministry of Tourism aggressively markets the Islands of The Bahamas in Japan, headed by the Director General of Tourism, Joy Jibrilu.  Jibrilu, who was among 11 CARICOM counterparts, was invited by the Japanese Government to speak with senior tourism officials.

“The objective was to establish how we could enhance tourism numbers between our two countries,” she said. “It was acknowledged in Japan that the Caribbean is a desirable destination but they know very little about us and so this was such an incredible opportunity to showcase The Bahamas at its best,”.

“The beauty of the Bahamas is its diversity and flight connectivity between major cities, as you can fly to New York and Japan and there are routes that can access these points”.

In several days, Minister of Tourism and Aviation Dionisio D’Aguilar will also lead a team to China consisting of other tourism stakeholders, such as Atlantis, Baha Mar, The Pointe and the Out Islands Promotion Board.

Jibrilu says The Islands Of The Bahamas are looking to lure more tourists from Asia.

“Travel from Asia is perhaps the highest from anywhere in the world,” said the Director General.   “Air Canada has come on board with us as well. We will also have meetings with top tier media to display a Destination Bahamas.”

Air arrivals to The Islands Of The Bahamas are up by some 15 percent, according to tourism officials.

Reference: Tourism Bahamas

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